Every sales page passes an automatic check before it is published. The check reads the page as a visitor sees it, and the page cannot go live while any blocking item fails. A page that fails goes back to our production team to be fixed, then it is checked again. This check is for sales pages. Articles are reviewed by our production team.
Page structure and search basics
- The essential sections are present: a main headline, a services section, a contact form, a closing call to action, and at least one trust item.
- The page title is 30 to 65 characters long, and the description 70 to 160.
- There is exactly one main heading (H1) on the page.
- The structured data (JSON-LD) is valid and names its type. A star rating is refused unless reviews come with it.
- The instructions for search engines are correct: a page that is not published yet carries a noindex instruction asking search engines not to show it, while a published page does not carry it and has a canonical link.
Easy to read
- Enough contrast between your main colour and a white background: at least 4.5 to 1, the WCAG AA level. White text on your secondary colour below 3 to 1 raises a note.
- A text description (alt text) for every image.
- Your logo stays legible on the bar at the top of the page. If it would practically disappear, the page stops; if it is only weak, a note appears.
Honest content
- Claims need a source. The check recognises text that looks like a claim, such as percentages, dollar prices, and phrases such as #1 and 24/7, and it only allows publishing when each one has a source recorded with the page. If a fact is still waiting for your confirmation, the page is not published until you confirm it.
- Banned phrases. The check stops a page that contains a phrase from its list, such as a promise of the first place on Google, "unlimited" or "award-winning".
- No placeholder text or links, such as example.com or "lorem ipsum".
- Real contact details. The check rejects an email address or a number that looks invented, such as an address starting with test@, or a number such as 1234567890.
To be precise: the banned-phrase list and the claim patterns are written in English. They also catch things such as #1, percentages and dollar prices inside Arabic text, but they do not understand every Arabic phrasing. That is why we ask you for the source of any figure you want on your page, whatever its language.
Your identity
- Your real logo, not your name typed in its place. If you have no logo at all, we record that explicitly.
- Your colours, taken from your website or given in your brief, not stock colours.
- An image or artwork made for this page, not only shared library graphics. Artwork drawn for one page is never copied from another.
- If you have more than one page, the structure of the top of the page differs from one page to the next.
The contact route
- A contact form on the page, or, if you asked to do without one, a working phone link (or an email link when the form is switched off).
- The form sends messages to the page's own address, so browsers do not block them, and enquiries are saved to your list.
- Phone links are correctly formed, and a WhatsApp button must carry a number. There is never a WhatsApp button without a number.
- A footer at the bottom of the page.
Notes that do not block publishing
The team also sees a quality report with notes such as: at least three benefit points at the top of the page, at least four services with specific descriptions, a credibility section, at least five frequently asked questions, and three or more illustrations. These notes guide the work but do not block publishing.
After publishing, you find the page's link in The delivery report, its PDF and the list of links.